The Challenge 


Glanbia challenged Traction with putting together a video and farmer testamonial that would showcase the benefits of being a participant of their calf rearing programme. They also wanted to highlight the work being done by their business development managers on the ground, in terms of the technical support that they provide to their farmers.



The Solution 

We created a video highlighting Michael O’Carroll’s experience of the programme, detailing his particular farming system, the GAIN products that he uses and the advice and technical support he receives from his business development manager. Michael O’ Carroll is part of Glanbia’s calf rearing programme. We also compiled a farmer testamonial that contained more in-depth information of the farm and the programme.

The Results 

Video and Testimonial