Dairygold – Event Video and Photography Production

The Challenge

Traction were challenged with providing short video news release (VNR) style videos for Exhibitors at Agri Careers 2017. The videos needed to be shot, edited and published on the day! Videos needed to be unique to each company present who utilised the service but needed to follow a certain form in order for the workflow to be robust and deliverable.

The Solution

Traction assembled and experience crew of producers, editors and camera personnel to execute the productions from content development right through to final video delivery. It was essential to maintain a tight, streamlined workflow in order for information to be accurate and for productions to be completed on time, in full and to a highly professional standard. All videos commissioned were successfully produced and the workflow withstood the test of tight deadlines and the demanding conditions synonymous with large and popular events such as this.

The Results

One of our clients on the day: Dairygold opted for a full range of photography and images of the their display plus a 1 minute promotional video including a piece to camera with a member of the Dairygold team.